While the rural population in the United States comprises 19 percent of the total population, the level of giving focused on rural communities has been less than 7 percent of all grantmaking from foundations, according to Foundation Center. The current political moment has underscored the alienation felt by many in rural communities, as well as the tendency of “coastal elites” to under-appreciate the distinct challenges rural communities face. This session will explore how to define, scope, and address the unique challenges and opportunities in serving rural communities.